About us

The Diamond Professionals: The ones you trust with fine jewelry purchases, repairs and custom design.

Genna Jewelry Services:

- Repairs done on premises (Express services available)

- Jewelry Appraisals

- Consignment

- Purchasing of Jewelry, Diamonds, and Gold

- Custom Jewelry Design

Company Profile

Genna Jewelers is known for being the diamond professionals. We have extensive knowledge and service experience to provide you with the perfect bridal engagement ring or anniversary gift. Besides diamonds, Genna Jewelers is the perfect place to find a unique and trendy gift or that special jewel just for you. If you are shopping for a delicate Pandora charm bracelet or a high-end bridal custom design, we are happy to help you. We have a wide verity of jewelry lines including Nomination, Sarah Blaine, Alwand Vahan and Roberto Coin. As trends evolve we continue to bring in new lines such as Simon G, Mi Moneda and Marahlago. Our clients continue to compliment our store for having such a vast selection to choose from.
We offer a expert jewelry repair as well as watch repair, battery replacements, consignment and buying gold or diamonds. Our clients have been coming to us for over 20 years and remind us that loyalty is a testament of our high customer service satisfaction and quality repair jobs.
We also have a certified gemologist to give you professional appraisals on your jewelry. Peter Genna works with you to provide an appraisal that any insurance agency will accept. We encourage our clients to return every 3 to 5 years to update their appraisals so in any event you know that your precious items are covered due to any loss or damage. We offer complementary appraisals to anyone who chooses to use Genna Jewelers as your custom designer as well.
If you are a current client, thank you for your loyalty. If you are new to our store, we welcome you to join the many satisfied customers who have found expert service, quality jewelry and professionals they trust. Welcome to Genna Jewelers.
Peter Genna, owner and jeweler, obtained certifications as a registered jeweler and a certified gemologist appraiser. This certification gives Genna Jewelers a high level of integrity. He also is a graduate gemologist of the Gemological Institute of America, one of the highest degrees in the industry.

American Gem Society

Certified Gemologist Appraiser – July 3, 2000 Registered Jeweler November – 17, 1999

Gemological Institute of America Graduate Gemologist – May 31, 2000 Graduate of Colored Stones – May 10, 2000 Certified in Diamond Grading – June 5, 1998 Certificate for Diamonds – June, 17 1996

Our History


In 1994 Genna Jewelers first opened their doors in Palm Bay, Florida. This family owned business takes pride in caring for our loyal customers who come back time and again. They are honored that you continue to trust Genna Jewelers with your repairs and jewelry purchases.


Genna Jewelers expanded their marketing to social media sites with Facebook, Pinterest and Instagram. Find our social media sites by following the links at the bottom right hand corner of this page.


Genna Jewelers is opening a new store in Viera, Florida. This second location is to better serve the clients coming from Melbourne and Northern Brevard. Genna Jewelers will continue to have their original location in Palm Bay, Florida for those loyal customers who have been with coming since the beginning as well as new clients from the Treasure Coast and south Florida.

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