Buying Diamonds with Confidence

What are the 4Cs of a diamond? How do you make a decision on what  you want in a diamond, especially when it comes to diamond grading? Here at Genna Jewelers, we pride ourselves in the knowledge to help you make the best decision by educating you on all aspects of diamond grading. Learn about the different grades on an AGS Labs’ diamond grading report, and walk away with a better understanding of what gives a diamond its beauty and quality.

Diamond CutCUT

Of all the 4Cs, cut has the greatest effect on a diamond’s beauty.  In determining the quality of the cut, the grader evaluates the cutter’s skill in the fashioning of the diamond; technology. The more precise the cut, the more captivating the diamond is to the eye. Here you can see several of the different cut styles that diamonds come in.

Diamond ColorCOLOR

Gem-quality diamonds occur in many hues. In the range from colorless to light yellow or light brown. Colorless diamonds are the rarest. Other natural colors (Blue, Red, Pink for example) are known as fancy – their color grading is different than from white diamonds. Learn about colored diamonds trends.

Diamond ClarityCLARITY

Diamonds can have internal characteristics known as inclusions or external characteristics known as blemishes. Diamonds without inclusions or blemishes are rare; however, most characteristics can only be seen with magnification. Learn more about diamond clarity and how it is determined.

Diamond CaratCARAT

The carat is the diamond’s physical weight measured in metric carats. One carat equals 1/5 gram and is subdivided into 100 points. Carat weight is the most objective of the 4Cs. It involves no estimates, comparisons or judgments.


When you shop smart — with an American Gem Society’s top jewelers— you will feel confident in your decision. You know that the jeweler is qualified to describe the characteristics of your diamond, so you could make the choice that is right for you. As an AGS registered jewelry store, everyone at Genna Jewelers is delighted to help you to find the diamond of choice.

*Information from American Gem Society website 2014.

About Us

Welcome to Genna Jewelers where you will meet the true diamond professionals. Serving Brevard since 1994, we offer Bridal, High Fashion Jewelry, expert jewelry repair services and watch repair. Come in and see why so many people choose Genna Jewelers.

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Viera: 321-215-2222
10 - 5 Monday
10 - 6 Tuesday - Friday
10 - 5 Saturday
Closed Sunday

Palm Bay: 321-984-1624
10 - 5 Tuesday - Friday
10 - 3 Saturday
Closed Sunday & Monday